Marketing That Works

Digital Marketing

Content Strategy

Email Marketing

Making Websites Work

Brand Storytelling

Marketing Strategy

Make your business

With over 20 years in marketing and communications, I understand that the existing marketing offerings are often too expensive, lack customisation, and don't cater to the unique needs and limited resources of a small business or non-profit.

I have helped businesses & organisations of all kinds thrive by creating tailored, cost-effective marketing strategies, enabling my clients to focus on what they do best—serving their communities and growing their businesses.

A One-Stop Shop for Small Brands

Brand Storytelling

Digital brand storytelling is the art of sharing your business story in an interesting and unforgettable way. A good story is authentic, creative, makes an emotional and personal connection, ...and inspires action! A good story makes campaigns successful – not just commercially, but also by turning people into loyal clients who spread the word for you.

Marketing Strategy & Campaigns

A well-crafted strategy is your business's GPS, guiding you to your goals without detours or dead-ends. With a solid game plan, you can allocate resources wisely, target the right audiences, and measure what's working (or not), so you can adapt and level up. Your bottomline will thank you!

Content Strategy & Implementation

Don't let the rush for quick wins make you skip the planning stage! A flexible, audience-focused strategy not only saves time and money but also elevates your content game. I'll help you fine-tune your focus and create a seamless roadmap for consistently great on-brand content across all platforms.

NELLEN - Wodonga

Lanie really knows her stuff. And always delivers! She provided us with strategies and material that are practical, user-friendly and effective, and pushed our marketing efforts far beyond our team's capabilities.

MRL Media - Ballarat

Lanie excelled at guiding us through the process of creating an updated brand identity. She actively listened to how we wanted to be portrayed, provided us with new ideas, and gave us a fresh voice that reflects our vision and style perfectly.

Built On Excellence - Albury Wodonga

Lanie has been an absolute joy to work with! She is smart, caring, and delivers. Our enquiries and sales have gone up since she has implemented her marketing strategy magic - we are so grateful!